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Case studies/Pharmaceutical & Healthcare

Integrated distribution management & data control for a pharmaceutical business

Integrated distribution management & data control for a pharmaceutical business
3Distribution Channels
Batch/LotExpiry & Traceability
CentralizedCustomer & Pricing Data

About Client

Allegens is a pharmaceutical company specializing in the import and distribution of medicines and medical devices.

Operating across multiple distribution channels including hospitals, clinics, and dealers, with multiple branches and warehouses, the company needed a centralized management platform to standardize data, control distribution operations, and address industry-specific requirements such as batch/lot management, expiry tracking, and product traceability.

Overview

  • Industry: Pharmaceutical & Medical Device Distribution
  • Business Model: Import & Distribution
  • Distribution Channels: Hospitals, Clinics & Dealers
  • Operations: Multiple branches & warehouses
  • Key Requirements: Batch/Lot, Expiry Date, Traceability, Pricing & Discount Policy
  • Existing Systems: MISA, Cloudify & Excel
  • The challenges

    Before implementation, Allegens relied on multiple systems and separate data files, making it difficult to centrally manage customer information, product data, and pricing policies.

  • Fragmented Systems & Customer Data: Customer information was stored differently across teams, without a centralized CRM system. This resulted in fragmented data and made information difficult to recover when employees changed.
  • Limited Customer History & Relationship Visibility: Without centralized customer data, the business had limited ability to retrieve and analyze previous interactions, activities, and customer service history.
  • Inconsistent Product & Pricing Data: Product catalogs and pricing databases were not standardized across systems, creating the risk of pricing discrepancies across channels and making sales and discount policies difficult to control.
  • Limited Customer Credit & Risk Visibility: The business lacked sufficient tools to analyze customer receivables and assess customer risk, making it more difficult to establish appropriate sales policies.
  • Solution

    The solution was designed around a centralized distribution management platform, connecting customer, order, inventory, purchasing, accounting, and reporting activities.

  • Centralized Customer & Distribution Management: Centralize prospective customer, customer, and distribution management to create a unified foundation for storing and utilizing customer data.
  • Consolidated Order Management: Connect customer data with centralized order management, supporting consistent order handling across the distribution workflow.
  • Integrated Inventory & Procurement: Connect inventory and purchasing management, allowing product data to flow consistently between purchasing requirements and inventory status.
  • Barcode Operations: Integrate barcode operations into warehouse processes to support structured product tracking and warehouse management.
  • Quality & Approval Management: Connect quality management with proposal and approval workflows to support control over activities that require review and confirmation.
  • Accounting & Management Reporting: Connect operational data with accounting and reporting to create a centralized data flow for monitoring and management.
  • Human Resource Management: Include HR management as part of the broader management platform alongside distribution and operational functions.
  • Key outcomes

  • Centralized Customer Data: Consolidated customer information and reduced dependency on team-specific files and storage methods.
  • Customer History Visibility: Improved visibility into customer interactions and engagement history.
  • Consistent Product & Pricing Data: Standardized product and pricing data to support consistent sales policies across channels.
  • Better Financial Visibility: Established a centralized foundation for monitoring receivables and assessing customer risk.
  • Integrated Operations: Connected distribution, orders, inventory, accounting, and reporting through a unified management workflow.
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