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Case studies/E-Commerce

Unifying Omnichannel ecosystem for a rapidly growing coffee distributor

Unifying Omnichannel ecosystem for a rapidly growing coffee distributor
-25%Production Lead Time
10x FasterPlanning Efficiency
100%Paperless Operations

About Client

Partnering with a leading Coffee Distributor operating across regional markets, HIPTECH committed to creating high-efficiency solutions to maintain their competitive edge in a fast-paced manufacturing environment.


Overview

A rapidly growing Vietnamese coffee distributor needed to unify their fragmented retail, B2B wholesale, and online D2C channels into a single coherent platform.

Challenge

With separate systems for each channel, the client had duplicate inventory records, inconsistent pricing across platforms, and no unified customer view.

Solution

We built a unified commerce platform featuring:

  • **Single inventory ledger** synced across all channels in real-time
  • **Unified customer profiles** merging POS, website, and B2B portal data
  • **Dynamic pricing engine** with channel-specific rules
  • **Centralized order management** with smart fulfillment routing
  • Results

  • 3× increase in online revenue within 6 months
  • 99.4% inventory accuracy across all channels
  • Customer lifetime value improved by 35%
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